Who Owns Loveland Ski Area?
Loveland Ski Area is one of Colorado’s most beloved ski resorts, known for its deep powder, friendly atmosphere, and easy access from Denver. But who actually owns Loveland Ski Area? Unlike the big-name resorts owned by massive corporations, Loveland remains unique in the ski industry.
Loveland Ski Area: An Independent, Family-Owned Resort
Loveland Ski Area is privately owned by Clear Creek Skiing Corporation, a family-run business that has operated the resort for decades. Unlike nearby resorts that have been acquired by industry giants like Vail Resorts or Alterra Mountain Company, Loveland has remained independent and locally owned, making it one of the few remaining ski areas in Colorado that isn’t part of a multi-mountain pass conglomerate.
A History of Independence
Loveland Ski Area has a long and rich history. It opened in 1936, making it one of the oldest ski areas in Colorado. Over the years, while many ski resorts in the state have been bought and consolidated into corporate ownership, Loveland has continued to operate as a privately held and locally managed ski area.
This independence allows Loveland to maintain its authentic, no-frills skiing experience while keeping lift ticket prices significantly lower than nearby resorts like Breckenridge or Keystone.
Why Loveland’s Ownership Matters
Since Loveland is independently owned, the resort is free from many of the pressures that corporate-owned ski areas face, such as rising ticket prices, overcrowding, and a focus on luxury accommodations. Instead, Loveland prioritizes:
Affordable lift tickets and season passes
A strong local skier and rider community
Minimal commercialization and a focus on skiing and riding
An early and long ski season (often one of the first in North America to open each year!)
Is Loveland Part of a Ski Pass?
Even though Loveland is independently owned, it is included on some multi-resort passes. Unlike Vail Resorts’ Epic Pass or Alterra’s Ikon Pass, Loveland is part of smaller independent pass programs, including:
The Loveland Season Pass – Includes unlimited skiing and riding at Loveland, plus bonus days at partner resorts.
The Powder Alliance – A collection of independent ski areas across the U.S. and beyond.
The Colorado Gems Card – Offers discounted lift tickets to smaller, independent ski resorts in Colorado.
The Future of Loveland Ski Area
As major ski conglomerates continue to expand, Loveland remains one of Colorado’s last independently owned ski areas, committed to maintaining its roots. While there’s always speculation about whether an independent resort might eventually sell, Loveland has continued to resist corporate acquisition and stays dedicated to its loyal skiers and snowboarders.
Final Thoughts
Loveland Ski Area’s independence is part of what makes it such a special place. Owned by Clear Creek Skiing Corporation, this locally managed ski area has held onto its identity, offering an affordable and authentic ski experience.
For those looking to escape the crowds, enjoy great snow, and support a true independent ski area, Loveland remains one of the best choices in Colorado.